College recruiters please take note...
For over a year, my daughter has both received unsolicited slick glossy college brochures from all over the U.S. She noted most brochures look the same:
"They all have at least one photo of diverse students smiling on the quad, a photo of a student and professor all seriously interacting over a bunch of beakers, and oh of course, a beautiful tower ensconced with ivy. They all look too similar," she said as she tossed 'em into the trash.
That is until a brochure from Appalachian came in the mail. It was cardboard-colored and heavily decorated with graphic designs.